PPC & Paid Search
GoogleAdsmanagementthatcapturesbuyersatsearch.
Search, Performance Max, Shopping and YouTube campaigns managed by people who obsess over wasted spend, conversion tracking and cost per lead.
At a glance
Google Ads Management with NES
- Search Ads
- Performance Max
- Shopping Ads
- Display Ads
- YouTube Ads
- Remarketing
Quick answer
What is Google Ads management?
Google Ads management is the ongoing setup, monitoring and optimization of pay-per-click (PPC) campaigns on Google Search, Shopping, YouTube, Display and Performance Max. It covers keywords, ad copy, bidding, budgets and conversion tracking, so you appear when buyers search and every dollar works harder.
Sound familiar?
Paying for clicks that never become customers?
Wasted spend
Your budget goes to irrelevant searches and clicks that never convert.
Tracking you can’t trust
Conversions are missing or double-counted, so bidding works against you.
Set and forget
Campaigns were launched once and have barely been touched since.
Our solution
Every click aimed at a real buyer.
We audit or rebuild your account structure, tighten keywords and negatives, write ads that match intent, and connect conversion tracking to real leads and sales so bidding works for you.
Works even better with Facebook ads management, landing page optimization and lead generation services. See how it fits the industries we serve or read our digital marketing guides.
What’s included
What our Google Ads management covers.
Account audit
Structure, settings, keywords and wasted spend reviewed line by line.
Keyword & negative strategy
High-intent keywords in, irrelevant searches out.
Ad copy & assets
Ads and extensions written to match what searchers want.
Conversion tracking
GA4, Google Tag Manager, call and form tracking set up properly.
Landing page alignment
Pages that match the ad, so clicks turn into leads.
Bid & budget management
Bidding strategies and budgets tuned to your targets.
Business benefits
Why Google Ads belongs in your marketing mix.
High-intent traffic
Show up the moment someone searches for what you offer.
Full control
Set budgets, locations and schedules precisely.
Measurable ROI
Track exactly which keywords produce leads and sales.
Our process
How we manage your Google Ads.
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1
Audit
Find wasted spend, tracking gaps and quick wins.
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2
Build
Campaign structure, keywords, ads and tracking.
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3
Optimize
Search terms, bids and ads refined every week.
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4
Scale
Expand into new keywords and campaign types that perform.
FAQ
Google Ads questions, answered.
What budget do I need for Google Ads?
It depends on your industry, location and competition. We recommend a starting budget in your proposal based on your goals.
Do you manage Performance Max campaigns?
Yes. We set up and manage Performance Max alongside Search and Shopping, with clear reporting on each.
How do you track leads from Google Ads?
We set up conversion tracking for forms, calls and purchases using GA4 and Google Tag Manager.
How soon will I see results?
Search campaigns can produce leads quickly, but optimization over the first weeks is what brings costs down.
How much does Google Ads management cost?
Management fees depend on account size, the number of campaigns and the work involved. We quote a fixed fee after a free account audit. Your ad spend is paid directly to Google and is separate from our fee.
Services that work well with Google Ads Management
All servicesStop paying for clicks that don’t convert.
Book a free 30-minute consultation. We’ll review where you are today and recommend the first steps — no obligation.