Meta Ads · Facebook & Instagram
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Facebook and Instagram advertising planned around your customer, built with scroll-stopping creative and optimized every week for leads and revenue — not likes.
At a glance
Meta Ads Management with NES
- Facebook Ads
- Instagram Ads
- Retargeting
- Lookalike Audiences
- Lead Ads
- Pixel & Conversions API
Quick answer
What is Facebook ads management?
Facebook ads management, also called Meta Ads management, is the ongoing work of planning, creating, running and optimizing paid campaigns across Facebook, Instagram and Messenger. It covers audience targeting, ad creative, budgets, testing and conversion tracking, so your ad spend turns into leads and sales rather than just likes.
Sound familiar?
Spending on Facebook ads but not seeing the return?
Boosted posts, no results
Money spent on reach and likes that never turns into customers.
Costs keep climbing
Your cost per lead rises every month while results stay flat.
Tired creative
The same ads have been running for months and your audience has stopped noticing.
Our solution
Full-funnel campaigns, tested and tracked.
We define your audiences, build a full-funnel campaign structure, produce creative designed for testing, and set up Pixel and Conversions API tracking so every optimization rests on real data.
Works even better with sales funnel development, Google Ads management and social media marketing services. See how it fits the industries we serve or read our digital marketing guides.
What’s included
What our Meta Ads management covers.
Account & tracking setup
Business Manager, Meta Pixel and Conversions API configured correctly.
Audience strategy
Interest, lookalike and retargeting audiences built around your buyers.
Ad creative
Static, carousel and short-form video concepts made to test.
Full-funnel campaigns
Awareness, consideration and conversion campaigns working together.
Ongoing A/B testing
Creative, copy and audience tests run every cycle.
Weekly optimization
Budgets moved toward the ads and audiences that perform.
Business benefits
What well-run Meta ads do for your business.
Reach the right people
Target customers by interests, behavior and lookalikes of your best buyers.
Fast feedback
Campaign data arrives within days, so we learn and improve quickly.
Room to scale
Once a campaign works, budget can grow with it.
Our process
How we run your Meta campaigns.
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1
Audit & goals
Review past campaigns, tracking and your sales targets.
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2
Build & launch
Audiences, creative and campaign structure go live.
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3
Test & optimize
Weekly tests and budget shifts based on results.
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4
Scale
Grow spend on winners while keeping costs in check.
FAQ
Meta Ads questions, answered.
How much should I spend on Facebook and Instagram ads?
It depends on your goals, market and offer. We recommend a starting test budget in your proposal and adjust as results come in.
Is ad spend included in your fee?
No. Ad spend is paid directly to Meta; our management fee is separate and stated clearly upfront.
Do you create the ad creative?
Yes. We produce ad concepts, copy and creative variations designed for testing.
How soon will I see results?
Campaigns start gathering data within days. Most need a few weeks of testing before performance settles.
How much does Facebook ads management cost?
Our management fee depends on the number of campaigns, creative needs and ad spend. It is quoted as a fixed fee after a free ads review, and it is separate from the ad budget you pay to Meta.
Services that work well with Meta Ads Management
All servicesLet’s make your Meta ad spend work harder.
Book a free 30-minute consultation. We’ll review where you are today and recommend the first steps — no obligation.